Article by Irene Hofland
No company can afford anymore to ignore corporate social responsibility (CSR) and sustainability. Thoughts are divided as to whether a company should do more for society than running its business, such as building schools, which is usually regarded as CSR. There is however growing consensus that all companies must take responsibility for minimizing the negative impact of their operations on the physical and social environment, which is called sustainability.
Sustainability therefore, is becoming a must for companies, not only for their license to operate in a community, but also increasingly for their access to markets. And it would be a mistake to think that sustainability is a thing from Europe or North America and that people in emerging countries are not interested in this. A recent survey by Anglo Dutch food giant Unilever showed that the people with the highest concern for sustainability among the countries they surveyed were in China and India.
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